History
Founded in December 2015, Kataspendo aims to connect top-class advertising technologies and state of the art industry practises within the Southern European travel and hospitality market, a market full of potential yet sometimes a bit behind in terms of web technologies and practices. Whether you are an innovative SaaS, an hotel chain or a travel destination, we are looking forward to partnering with you.
Get in touch
We at Kataspendo know that finding the right partner to represent you or to help in your advertising strategy is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.
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Our Consultants
FoUNDER
Aldo Polledro
From working at the prestigious GroupM in Milan to opening his own firm in 2015, Aldo has been managing and executing online advertising campaigns for clients large and small for more than 7 years. He made headlines in 2011 when he helped to establish World Independent Hotel Promotions (WIHP) as one of the industry leaders in hotel marketing, creating high-level partnerships and pioneering Metasearch advertising for independent hotels. Google AdWords certified since 2009, Aldo has hands-on experience with how technology affects the hospitality industry. Staying ahead of the industry’s frequent changes is Aldo’s sixth sense.
Education
UNIVERSITA` COMMERCIALE LUIGI BOCCONI
Msc in Marketing Management, 2009
R.H. SMITH SCHOOL OF BUSINESS
MBA Exchange Student, 2007
Certifications & Affiliations
• Google Adwords Qualified Professional
• Bing Ads Accredited Professional
• Google Analytics Certified
Publications
• Digital Marketing Turistico, LSWR Srl, Coauthorship of Chapter 10 "Dal business listing a Instant Booking: l’esplosione dei metasearch".
•"Quando l'OTA ti ruba l'identità: consigli utili per difendersi dal brandjacking", FederAlberghi Official Magazine.